Wednesday, January 1, 2020

Registration for Redlands Strada Rossa VII

The Redlands Strada Rossa will be held March 21st, 2020. Rain or shine. There are no cancellations/refunds, but you may transfer your registration up through the 19th. 

We think you know this already, but just in case, the RSR is a demanding ride. It is not a road ride, in fact only about one third of it will be on the road. The rest is on dirt of bike path. There will be sand, possibly mud, and multiple singletrack segments (With 10% climbing and descending). There are three months to get you and your bike into top condition for the ride. To help with that, local shops and clubs in Redlands will be hosting preview/training rides to prepare for the RSR. Please follow us and them on Facebook or Instagram so that you can 100% ready to enjoy the RSR!

We will be co-hosting the after party with the Redlands Conservancy, which is staging The Emerald Necklace Grant Tour. This event is the perfect compliment to the RSR, and if you have friends or family members that would like to come out and see what Redlands is all about, this is the way to do it!

Their information and registration can be seen at

As always, the RSR is an all-volunteer event. One hundred percent of the funds generated go to support bicycle advocacy and open spaces. We are proud of East Valley and hope you come out and ride some of our trails this March!

Wednesday, December 25, 2019

Registration Opens January First, 2020!!!

The seventh year is happening on March 21st! A simple registration process for the three routes will open on January first. Route details won't be released till closer to the event, so a leap of faith that it will be a great route (it will)! We look forward to hosting this event and seeing our friends in March!

Sunday, March 10, 2019

KOM Challenge winners:
1st McKenzie Melcher
2nd Diana Sjol
3rd Sally Aston
1st Jason Siegle
2nd Brian McCulloch
3rd Roman Semenov

Congrats to the winners and well done to all who finished in this w grueling conditions
Big thanks to those who donated prizes making this possible.
Prints on Wood
Daniel Alves
Scott Welsh Insurance

Wednesday, February 27, 2019


We were hoping for clear skies, then maybe just a light drizzle. Now it looks like a substantial storm starting the morning of the second. Please be prepared for rain, highs in the 50s, and wind. The trails should hold up fine, but will obviously get you and your bike muddy.

Monday, February 25, 2019

Last Minute Notes

Strada Rossa is just a few days away. We will ride rain or shine. To streamline registration, we will offer an early opportunity to pick up your wristband at Stell Coffee & Teaon Friday 3/1 from 6-8pm.

On Saturday morning the ride will stage from Stell Coffee & Tea in Redlands starting at 6am. If you’re local, please ride to the ride. If you’re coming from further away, you may not park inside the Stell’s shopping center. You must utilize the street for parking instead.

If you have an old bike or parts in the garage, we will be collecting donations for Redlands BikeBBQ.

91 mile ride @ 7:00am –

63 mile ride @ 8:00am -

39 mile ride @ 9:00am -

You can find a map that shows all three courses and SAG stops (including information about when they open and when they close) here:

The ride finish and afterparty will be held ~1 mile up the hill at 1027 S San Mateo St 92373. For the 60 and 90 milers, your wristband and ID will be required to enter Seven Oaks Dam. Your wristband also entitles you to a meal after the ride and one drink ticket. Please bring cash (or a card) to purchase additional beverages. We will stop serving food at 5pm.

Strada Rossa is not a race. You'll be sharing the road with vehicles and you must yield to trail users on foot and horseback. Do not deviate from the marked trails, even to avoid mud. Dismount from your bike if you encounter any hazards. You are likely to encounter bees as well, so be prepared for a real adventure.

Please extend the utmost courtesy to everyone you see on Saturday and represent the cycling community in a positive light. In the event of an emergency on the course, please dial (909) 257-7702.

You might also be interested in:

Banff Mountain Film Festival (March 1st and 2nd) -

Redlands Emerald Necklace Grand Tour (March 9th) -

Redlands Classic (March 13-17) -

Wheel Tales (Bike tours for everyone) -

Strada Rossa would not be possible without the generous support of our sponsors, partners and tireless volunteer crew. No one is getting paid a penny to put this ride on, so please channel my own appreciation the day of the ride.

ride director

Friday, February 22, 2019


Routes. You've all be waiting for them. Here they are.
But there is a qualifier: There are still places we are working on fixing trails from the recent rain storms. If we cannot get them fixed, we will reroute the ride around them, and in such cases, follow the course markings, not your GPS device.
It's likely we will have two options at the river crossing at Mill Creek. One through it for those brave enough to get their feet wet, and one rerouted around.

We've sold out (again)

Well, that was quick.

Our apologies to all those caught off guard by the popularity of the 6th edition of Strada Rossa. we were as surprised as anyone.

To keep things simple, the ride has no wait list and no refunds.