Sunday, January 28, 2018

Support our Sponsors

Strada Rossa simply wouldn't happen if it wasn't for the generous support of our sponsors so please thank them next time you're buying local!

ritual brewing
cyclery usa
dons bikes
aventon bikes
parliament chocoloate
three sisters farm
stell coffee
augies coffee state street winery
Donations from these businesses ensure that your entrance fee goes toward trail building and maintenance projects in the open space maintained by our partners.

redlands conservancy crafton hills conservancy

Wednesday, January 3, 2018

Like Riding & Eating for Free? Volunteers Sought!!!!

Redlands Strada Rossa is a fundraiser run by the Inland Empire Biking Alliance. It is staffed, planned, and manned by volunteers who love riding bikes and want to promote the open spaces and trails of the Inland Empire! If you or someone you love falls into either of those categories, we can use help with all aspects of the RSR.

-->A comped registration/meal/beverage is in it for you as our way of thanking you!<--

We need help with:

  • Registration (evening before, and morning of)
  • Route marking on Friday the 16th. This is the big one!!!
  • Food prep day before and day of.
  • Setting up for the party on Saturday morning.
  • Take-down/clean up after the party Saturday evening.
Pretty straightforward. The route marking is going to be a lot of work, and we need the most people for that on Friday.

To volunteer, or just get more information, please contact Cesar at the IEBA:

Volunteers making it happen:

Monday, January 1, 2018

Registration is open for 35 mile, 66 mile, and 100-mile rides.  Extra meal tickets available.

Redlands Strada Rossa 2018 Registration Now Open!

Beginning January first, you can register for the 2018 RSR V at

The process should be very straightforward and streamlined. There is a single price of $50 that will increase to $70 two weeks (approx) before the ride. We chose to have the single price as majority of riders choose the 100km route, with an equal distribution of riders choosing the 100 mile and 50km routes. Those two average out with the 100km people, so why not just have one price!

There is a $20 food only option if you have friends & family that want to join you at the finish. That includes the meal, as well as a beer ticket (local beer, and plenty of it on hand!).

If you really want to ride RSR, and you should, but don't have the cash, drop us a line... we have options! We would rather have you out here riding with us than staying at home!!!

Sunday, November 26, 2017

March 17th... Our Hills Will Be As Green As Ireland!

The fifth Redlands Strada Rossa is scheduled for March 17th, 2018. We are already working on route options, finish line celebration, and having an all-around good time!

We are in the process of moving over to a google site, so please point your browser in that direction for more details (will do both sites in parallel, as well as something on FB):

Friday, March 17, 2017

Pre-Registration and day of

Today, March 17, 2017 - 4 pm thru 8 pm
(Ritual Brewery - 1315 Research Dr, Redlands, CA 92374) 

You are highly encouraged to complete registration this afternoon/evening rather than tomorrow morning! And well, you're already at Ritual, so...

If you can't make it this evening, plan to be in line 1/2 hour before start just to make sure you get everything done in time. Parking is readily available around Ritual. 

Bailing Out

It's a good idea! Quit riding if you're having a miserable time! Bikes are fun, yo. If it turns out you're having a bad time due to endurance, the weather, mechanicals, or boredom, quit following the route and figure out a way home.

Look for short cuts on your route. On the 90 miler, turn left at mile 37.2 or 67.4. On the 60 miler/100km route (awesome route!), turn left at the 42.2 mark. On the 1/2 metric 37 miler, wiggle your way back to the start from the 17.5 point.

These are all examples of natural spots to make this your own ride. We want you to push through, as there are some great trails you will be missing, but take care of yourself out there!